Urban Canvas - Brand Identity.Reimagining how we bring art into our everyday lives.
A simple mission.
Ask the founder of Urban Canvas what it is all about, and you get the most concise of answers, one that tells you everything you need to know.'Our mission is simple, to collaborate with talented artists to create unique footprints and wearable artworks. With custom sneakers and signed apparel, Urban Canvas is reimagining how we bring art into our everyday lives.’Immediately you’re all in. This is a brand where creativity and individuality meet to celebrate art.
Providing a canvas.
Reflecting the brands love of artistic expression, I was given free rein to create an identity that would provide a canvas not only for the brand itself, but also for the work of the talented artists it celebrates and collaborates with.Choosing ‘Shrikhand’, a font inspired by Gujarati street art, I began by developing a wordmark that had the right amount of substance to co-exist happily with abstract artworks. 
One you can wear.
With apparel application in mind, I also made sure that the wordmark would work in both full and abbreviated formats. In fact, as I write this case-study I am wearing a very cool Urban Canvas branded sweatshirt, gratefully received from the founder.
Watch this space.
Art is for everyone and setting it free from the walls of galleries is such a wonderful way to bring it into – and onto - our everyday lives.With a number of fabulous artist collaborations already completed and more in the planning stage, Urban Canvas officially launches later in 2025. Watch this space.