NotJust Clothing - Brand Development/Guidelines.Creating merchandise that makes people smile.
Promoting fair fashion and dressing up dinosaurs.
The opportunity to work with a team committed to using sustainable materials, reducing their carbon footprint, and promoting fair fashion was already irresistible to me. Discovering that they had put a Christmas jumper on a life-size T-Rex at the Natural History Museum made it even more so.
Not just product design.
After meeting with the ‘NotJust’ directors and lead creative designer Ella Wigfall-Gamble, and after being given a tour of their Manchester-based factory, I was initially engaged on a consultancy basis, to support Ella in her mission to rebrand the business.Transferring her skills from designing creative merchandise to designing a brand, Ella was determined to create an identity that represented the NotJust ethos of ‘we create merchandise that makes people smile’. Ella also wanted to introduce an element of the product design process itself into the branding.
Across every touchpoint.
As the new brand identity began to take shape, and with Ella’s initial concept approved, I was briefed to pick up the baton and fully develop the brand. This involved further work on the design and the creation of a full brand identity, including guidelines with examples of brand applications across all business touchpoints.
Not just another…
For a business that describes itself as ‘NotJust another boring merchandise company’, we created ‘not just another stereotypical brand identity’.