Band on the Wall / Guacamaya - Brand Identity.Part of a National Lottery Heritage Fund project with Band on the Wall, in partnership with Community Arts North West.Creating a unique fingerprint with authentic Latin vibes.
The colours of South America & the Caribbean.
Part of a National Lottery Heritage Fund project with Band on the Wall in partnership with Community Arts North West, my brief to create a brand identity for Guacamaya followed a branding workshop I delivered at this famous venue, to a diverse and extremely talented group. Sitting alongside the leader of an Iranian Ensemble and a celebrated Somali pop singer, was José Mesa, front man and driving force behind Guacamaya, a Manchester-based Latin band with their authentic roots in South American and Caribbean music and culture.
Loud and clear.
Before the workshop began, José picked up a ukulele that was in the room, tuned it, and effortlessly played a classic riff from Nirvana. It was a fun introduction that also spoke volumes about José, whose appreciation for every music genre comes through loud and clear.Recognising the talent and potential of Guacamaya, the program at Band on the Wall is supporting them and providing them with fabulous opportunities. This includes performing at the venue, recording time in the best studios, and having a visual identity that will help increase their recognition and grow their audience.
A unique fingerprint.
Following on from one-to-one meetings with José, and discussions with Alice McIlwraith at Band on the Wall, I aimed to create a brand identity that reflected not only the music, but also the warmth and energy of this man and his band. The music industry is a crowded space, but as Carlos Santana famously once said ‘if you want to stand out…create your own fingerprint.’
Providing José with a brand platform to build on, this work – wordmarks, press pack, web design, social media, gig posters and merchandise – is designed to become the unique fingerprint of this multi-talented band.
