AiGENiQ - Brand Identity & Web Design.Demystifying AI and empowering businesses.
No fluff, no buzzwords.
Conversation around AI is never neutral. For some, AI represents limitless opportunities and an unprecedented move forward, for others it is viewed with varying degrees of fear and nervousness. That’s where ‘AiGENiQ’ come in, demystifying AI, providing hands-on set up, and guiding people through the selection and implementation of the most effective tools for their business needs – clearly, practically, and without jargon.Working directly with the founder, my brief was to create a brand identity for ‘AiGENiQ’ that would be as clear and uncomplicated as their approach to helping businesses select and implement the right AI tools.This meant creating a brand identity with no fluff, no buzzwords - and no ‘naff spacey images’ – just bold, clear, uncomplicated communication.
The process & the benefits.
The second phase of the brief required a design framework for the business website. This meant using the key brand messages to section the site into bite-sized, digestible chunks of information that clearly outlined the ‘AiGENiQ’ process, and its benefits. 
The one certainty is that AI is here, and its usage and abilities are only going to increase and improve. Rather than turning away from AI, business owners who feel nervous or unsure need support that can remove the fear and clearly demonstrate the benefits that it can bring them.AI? Not sure where to start? Ask AiGENiQ.