Following a branding session I delivered to a cohort of entrepreneurs on an accelerator program, two ambitious founders asked if I could help them by designing and shaping the brand for their new business.
The founders had decided to put the problem-solving skills they had developed in aerospace engineering to better use, with their innovative health-tech concept ‘Prana’. Designed to optimise lifestyles and improve well-being, the subscription-based app would provide users with personalised and qualified analysis, as well as actionable insights.
Tapping into the Sanskrit meanings of ‘Prana’ – life-force, vital energy, breath – and researching the symbolism associated with them, I designed an agile and versatile identity that would bring these ancient meanings into a digital context.
