A story to be told.
A brand is not a symbol, it’s a story to be told.
A short statement that speaks absolute volumes, and the opening salvo to the ‘Building Your Brand’ workshop session I delivered recently to a group of tech business founders in Liverpool.
The session brought together founders with incredible levels of specialist knowledge in their fields, a true sense of purpose, and the drive to make a real difference.
It also highlighted the importance of sharing what we know.
Thanks to Lyva Labs* providing such an excellent platform for sharing my knowledge, I was able to walk these inspirational individuals through how building an ownable, meaningful and investible brand can help them achieve their goals - whatever their field, whoever their audience.
Like most things built properly, the process of building a meaningful brand begins with the laying of strong foundations (and not, as some would have you believe, with the design of a logo!!!). Following some initial moments of introspection, it first requires the answering of six simple, yet often challenging, questions.
What? Why? Who for? How? Story? Values?
Demonstrating this process step-by-step, asking those questions, and showing how the answers define a brand’s DNA, gave the group a completely fresh perspective on how and where to start building their own brands.
It showed them what a brand really is – COMMUNICATION, NOT DECORATION, A STORY TO BE TOLD.
*The session was delivered on behalf of Lyva Labs - the Liverpool City Region innovation investment company – supporting founders building innovative businesses in deep tech, health tech and life sciences.
‘When we know why we do what we do, everything falls into place.’
Simon Sinek
If you’re interested in a brand building workshop for your business, or for your cohort of founders, please feel free to get in touch.
