Enough Already!!
Assaulting our senses is not the way to get our attention.
BIGGER!! LOUDER!! FLASHIER!! NOISIER!!
That’s what so much of today’s brand-scape looks, sounds and feels like. It’s like walking into a room with 300 TV’s, 200 radios and 50 desperate salespeople, all trying to shout louder, jump higher and wave more frantically than the next.
So many brands are simply adding to the cacophony of white noise and ‘content’ that assaults our ears and eyes, every single second of every single day.
Those brands don’t seem to realise that the bigger, the louder, the flashier, the noisier they get, the less we see and hear them. Their riots of imagery, voices, sounds and clutter just merge into the morass.
So what is a brand to do? How can a brand be seen and heard? The key is to cut through all of the noise, by realising the power of brand simplicity.
Simplicity is not a style choice, it’s a strategic decision.
The best and most successful brands simplify our lives, through clarity, confidence and authenticity. The best and most successful brands connect with us, not shout at us.
Less really is MORE.
‘Delivering simple experiences - those characterised as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful - is rewarded the world over.’
Siegel+Gale ‘World’s Simplest Brands’ Study.
If you would like to explore how your brand can benefit from the power of simplicity, let’s talk.
