Branding one person’s mission to make growing businesses more fun.
The Growth Playground - Brand Identity.
Serious support, slightly mischievous.
Bold moves made simple, messy bits untangled, big ideas with zero fluff, Rebecca Robinson is a business coach, consultant, design thinker, with a fresh approach and a distinctive point of difference.Highly respected, trusted by major groups and organisations, founder of ‘The Growth Playground’ with its mantra of ‘serious support, slightly mischievous’, Rebecca is ‘on a serious mission to make growing businesses more fun’.
Anderson’esque colours & bold imagery.
The first part of my brief for this project was to create a brand identity that would project and communicate Rebecca’s unique approach. I aimed to do so in way that would reflect not only her energy levels and personality, but also her love of Wes Anderson’esque colours and bold imagery.The second part of my brief was to then translate this new brand identity, and each of its elements, into a working framework for forthcoming ‘The Growth Playground’ presentations, talks and workshops, as well as social media and a new website (coming soon).
Therapy, strategy and a confidence boost all in one.
Working with Rebecca to create this identity and visual language was a fun, collaborative and creative process, one that I believe is indicative of the uplifting experience that founders of new, early stage and evolving businesses will have when working with her.In a space so often expressed and delivered in a formulaic and ‘typical’ manner, Rebecca is undoubtedly challenging the stereotype with ‘The Growth Playground’.In the words of one client ‘It’s like therapy, strategy and a confidence boost all in one’.
